Marketing Manager
General Purpose
To develop, establish and maintain marketing strategies to meet organizational objectives. Effective management of the marketing, advertising and promotional activities of the organization.
Main Job Tasks and Responsibilities
- Manage and coordinate marketing, advertising and promotional staff and activities
- Research, write, and develop sketches of supporting graphics, and consults with printing firm representatives on the needs of the particular project
- Research, develop, and implement a Brand and Communication strategy, standards and practices company-wide that elicit the behavior, emotion and recognition objectives of the company
- Development of key messages for all audiences to communicate our core brand identity
- Lead agencies and internal team members where appropriate to execute all communication activities and public relations (marketing materials, advertising, client communications, direct mail, marketing campaigns, press releases, content for trade publications, etc.)
- Write press releases, copy for marketing materials, annual reports, advertisements, and other related material
- Manage media relations, research editorial opportunities and build relationships with key industry media
- Ensure web messaging is consistent with overall marketing and communication objectives
- Build and maintain strong relationships with internal and external key stakeholders to ensure proper messaging of company beliefs and service offerings
- Provide monthly reporting to executive management (will include but not be limited to reporting on the status of prioritized marketing and communication activities. Reporting will be both historical and forward looking
- Conduct market research to determine market requirements for existing and future products
- Analysis of customer research, current market conditions and competitor information
- Develop and implement marketing plans and projects for new and existing products
- Manage the productivity of the marketing plans and projects
- Monitor, review, and report on all marketing activity and results
- Determine and manage the marketing budget
- Deliver marketing activity within agreed budget
- Liaison with media and advertising
- Perform related work as required
- Business or marketing-related degree or equivalent professional qualification
- Experience in all aspects of developing and maintaining marketing strategies
- Proven experience in customer and market research
- Relevant product and industry knowledge
- Experience with relevant software applications including Adobe Creative Suite and Microsoft Suite
Key Competencies
- Excellent written and verbal communication skills
- Organization and planning
- Problem analysis and problem-solving
- Team-leadership
- Formal presentation skills
- Persuasiveness
- Adaptability
- Innovation
- Judgment
- Decision-making
- Stress tolerance
- Collaboration
About New Resources Consulting
Since 1992, New Resources Consulting has aligned people, process and technology to solve business problems and optimize business success. Our people are experienced in the latest business technology solutions, understand real business issues, and dedicate their professions to helping our clients business overcome obstacles and reach its vision.
Trust. We believe trust finds its roots in integrity and ability. Not only does a consulting firm need to demonstrate a trustworthy character, our consultants need to prove they’re capable of doing the job. And they need to prove it with every action, day in, day out. It’s what every client looking for a consultant says they want. It’s what few believe they can find.
We’re picky*
- About our people. We hire only those who are passionate about helping others achieve their goals.
- About our standards. We expect to live up to the high standards we set for ourselves, and the high standards our clients deserve.
- About our reputation. What our clients and employees think of us matters more than anything.
- About your success. We succeed when you succeed. We’ll help you where you want to go.
*Really picky.
Location
Milwaukee, WI
Status
Full time
Contact Information
Please send your resume to recruiters@nrconsults.com.